Social Media Photogs

@ColumbiaJourn’s SOCIAL MEDIA WEEKEND 2013!
Columbia University Graduate School of Journalism
Feb. 15-16-17 (Fri-Sat-Sun)

Social Media Headshots – worth the price of admission for the full conference!

A picture is worth a 1,000 friends. So your Facebook (and/or LinkedIn, Google+ and Twitter) headshot should be a great one. The experts say a flattering profile photo is an important part of personal branding (they’re right)—and it’s best to use the same photo across platforms. Here’s @Sree’s 2010 column on the subject: Why Profile Photos Matter.

Our talented, VOLUNTEER, #smwknd photographers will be on hand to help you achieve this, taking photos of conference attendees on Saturday (two shifts: 10 to 1 pm; 1:30 to 4 pm) and Sunday (one shift: 11-1:30)

We’re requiring a few things of attendees in order to be eligible for a headshot:

  • only one photo shoot per person (otherwise, you’re taking away someone else’s chance to get a headshot).
  • in order to get your headshots you’ll be asked to push out one tweet per person, moments before your shoot, acknowledging the event and the photographer who’s on site at that time. If you are not on Twitter, we’ll ask for a FB post.

A couple of examples (don’t worry about remembering these, volunteers working with the photographers will have them on hand and will ask you to show us your tweets on your mobile devices):

“At #smwknd 2012 – about to have my headshot taken by @kwbarraclough
“Lights, camera…headshot! Just about to be photographed by @tonygale at #smwknd 2012.”

Or something similar – as long as you mention the Twitter handle and #smwknd…

If you post on Facebook, please credit the photographer explicitly, the way Sree did with his headshots in 2011 and in 2012.

Saturday, 10 am to 1 pm – Keith Barraclough
Saturday, 1:30 to 4:30 pm – Tony Gale
Sunday, 11am to 1:30 pm – Deidre Schoo

Keith Barraclough (@kwbarraclough) is a New York–based advertising and corporate photographer specializing in environmental and studio portraiture.  He has over twenty years of experience working with clients such as Allstate, Apple, Discovery Channel, Time Warner, and National Geographic. For more, visit

Tony Gale (@tonygale) is an award-winning, NYC based photographer. Tony was raised in Bellingham, Washington (90 miles north of Seattle) and spent most of his time as a child exploring the woods behind his parents house. At 19 after visiting Bruce Lee’s grave in Seattle, and taking his first photo with a disposable camera, he bought his first camera. He promptly broke it and bought his first SLR. At 21 he moved to Seattle to pursue photography and in fall of 2000 moved to NYC, the center of the world. For more, visit

Deidre Schoo (@deidreschoo) is a freelance photographer and documentary filmmaker based in Brooklyn, NY. A regular contributor to the New York Times, she has covered a diverse range of topics from upstart cultural phenomena to rehab centers and shoe shops! As a documentary filmmaker, she is directing and shooting a project on street dance in East New York and similar communities. Deidre studied at the International Center of Photography in New York. Her work has been recognized by various organizations and publications, including Photo District News, National Geographic and ASMP. For more, visit

—> Our wonderful Social Media Headshots program is coordinated by Dimitra Kessenides (@dimitrakny),  a NYC-based editor/writer/social media specialist. She works by day as a blogger and editor at Bloomberg Law. In her free time, Dimitra focuses on most things Greek (film, cuisine, politics — see Life in Greek at and singing with the Choral Society in residence at NYC’s Grace Church.


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