2:30-3:45pm – Sat, Feb 16. – Room 607B (Sixth Floor), Columbia University Graduate School of Journalism
How are social media teams are rewriting the rules of production and marketing at TV networks? How are TV networks and shows turning multi-platform touchpoints, tweets, “likes” and check-ins into successful programming and marketing? These social media professionals are at the forefront of changing the way TV is marketed and produced in the age of mature social media platforms, and they’ll address all of those issues and more.
Natan Edelsburg [@twatan] is the SVP at Sawhorse Media where he’s the senior supervising producer of the Shorty Awards and handles the business side of Muck Rack. Edelsburg covers social TV for Lost Remote where he interviews top executives at TV networks about the impact social is having on their companies. He’s previously worked on influencer marketing campaigns for New York Life, Barnes & Noble College, Cox Communications, Nokia, Showtime, WellPoint, PepsiCo, BIO, A&E and more. Edelsburg’s also worked at 360i, Bain & Company, Showtime and LinkedIn.
John Frederick [@johnnyfreds] John is the Social media coordinator for Nickelodeon, who loves thin-crust pizza, photography, and sleeping late. Very few can beat me in Nick ’90s trivia knowledge, but all are welcome to try.
<Anna Pakman is the Director of Digital Marketing at Current TV where she heads up digital and social media marketing strategy. Previously she was Sr. Manager of Social Media for the Oxygen Network overseeing social media strategy and execution for the network and all programs. Anna is a graduate of Columbia Business School and NYU. You can follow her on Twitter @Annatated, Tumblr (annatated.tumblr.com), and a myriad of other social platforms.
Andrew Springer (@aspringNY) is a producer for ABC News where he oversees social media strategy and social TV integration for the broadcasts of ABC News including Good Morning America, World News with Diane Sawyer, Nightline and 20/20. He is a graduate of The George Washington University and The Columbia University Graduate School of Journalism.
Mo Krochmal [@Krochmal] is executive founding editor of Social TV Daily and a digital and social-media pioneer. Krochmal was the first professor of digital journalism at Hofstra University and has been a adjunct professor at the Graduate School of Journalism of Columbia University as well as an invited lecturer at Columbia’s Teacher’s College. He was a founding producer at NYTimes.com and has covered emerging technology and the commerce of innovation for over a decade. He is an innovator, an integrator and early adopter of digital technology, producing one of the first social media enabled newscasts in 2008. He is a New York resident and a long-time member of the National Association of Hispanic Journalists as well as an active public speaker on social media, journalism and education.
Mo Krochmal, Executive Founding Editor, Social TV Daily (socialtvdaily.com) @krochmal