Social Media Doctors

@ColumbiaJourn’s SOCIAL MEDIA WEEKEND 2013
Columbia  University Graduate School of Journalism
Feb. 15-16-17 (Fri-Sat-Sun)

Social Media Doctors  – worth the price of admission for the full conference!

Does your Twitter account need a check-up? Do you need someone to breathe new life into your LinkedIn profile? Are you worried that your Facebook page is D.O.A.? Well, the doctors are in! Here’s your chance to work one-on-one or in small groups with social media consultants who’ll address your specific concerns. Whether you’re seeking a nuanced assessment of your social media presence or just need someone to explain the basics, they’re here to help.

The Social Media Doctors will be available in the first-floor Stabile lounge from 11 am—4pm on Saturday and 9:45 am—1 pm on Sunday.

Meet the doctors — for many of them, this will be their third year at Columbia Social Media Weekend!

Simran AnandSimran Anand (@SimranAnand)
Area of Expertise: Twitter, Facebook, YouTube, Pinterest
Simran Anand is a Digital Strategist and Social Media Marketing Consultant who works with startups & small businesses to create marketing strategies that leverage social media to increase visibility & drive revenue.

Larry_Aronson_headshot-150x150Larry Aronson (@laronson)
Area of Expertise: Blogging, Website Development and Social Media Integration
For over 40 years, Larry has been teaching, designing and building computer applications for people and organizations. He is an Internet pioneer who’s made important contributions to Internet publishing, online education and community networking. Larry is currently a board director of the Social Media Club‘s New York City chapter.

Twitter Profile PhotoLinda Perry Barr (@lindaperrybarr)
Area of Expertise: Twitter, Tweetchats, LinkedIn
Linda is a New York City Journalist reporting for WBAI News, New York, formerly with CBC TV and CBC Radio.

Linda Bernstein copy (1)Linda Bernstein (@Wordwhacker)
Area of Expertise: Twitter, Facebook, LinkedIn, Hootsuite
Linda has written hundreds of articles for dozens of magazines and newspapers as well as edited for print and the web. She is currently working on a novel and is an adjunct for Sree’s continuing education Smarter Social Media courses.


deliaDelia Camasca (@tvmediacareers)
Area of Expertise: Facebook, LinkedIn
The former Delia Camasca,who has recruited all levels of marketing, new media, advertising, editorial, news, journalists, broadcast and cable production staff and creative professionals, is an independent Career Coach and Contract Corporate Recruiter — check out her website

JLCJeremy Caplan (@jeremycaplan)
Area of Expertise: Gmail, Facebook, Twitter, LinkedIn
Jeremy Caplan is Director of Education for the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism. He’s also a gmail expert and will be giving the  Be a Gmail Ninja workshop.

@mynameisrebRebecca Carlson (@mynameisreb)
Area of Expertise: Facebook, Gmail, Foursquare, Twitter
Rebecca is an Associate Social Marketing Strategist at 360i, a digital marketing agency, and writer for content marketing startup Contently‘s blog The Content Strategist.

jdmain2John Demarchi
Area of Expertise: Quora, Twitter, Facebook/Instagram, LinkedIn, Wikipedia, Google+, Pinterest, SocialCam
Technology Platforms: Traackr, Hootsuite, Sproutsocial, Salesforce
John is CEO/Founder of Social Czar, a social media consulting form in NYC; 20 year media veteran, digital experience includes senior roles at VIBE, Latina, WorldNow, Saavn,, Trump University and Gerson Lehrman Group.

@twatanNatan Edelsburg (@twatan)
Area of Expertise:Twitter, YouTube, Tumblr, GetGlue, Miso, social TV apps, Gmail, Google Docs, LinkedIn
Natan works for Sawhorse Media, which is responsible for the Shorty Awards (The Oscars of Twitter) and Muckrack. He also writes about TV at and

isa_headshot2Isabel Lara (@isalara)
Area of Expertise: Twitter
Can Also Advise: Pinterest, Facebook, Foursquare, Instagram
Isabel Lara manages media relations for the National Air and Space Museum, she is a museum geek & news junkie. She was selected by @NASA to be part of the STS-135 tweetup for the last Space Shuttle launch in July 2011 and by the @WhiteHouse to be part of their first WHtweetup briefing in Sept 2011.

Patricia K2Patricia Kitchen (@PatriciaKitchen)
Area of Expertise: LinkedIn
Can Also Advise: Twitter
Patricia is an online reporter with Newsday, writes about career management in this changing digital world, and uses LinkedIn to track down sources for stories.

squareAmanda McCormick (@amandamccormick)
Areas of Expertise: WordPress, Tumblr, Vine, Slideshare, LinkedIn, Twitter, Facebook, YouTube
Amanda McCormick is a marketing consultant and writer who works with creative individuals, nonprofits and small businesses to help them raise their profiles on a small budget.

@emilymiethnerEmily Miethner (@EmilyMiethner)
Areas of Expertise: Facebook,, Twitter, Wordpress, LinkedIn, Instagram
Can Also Advise: Foursquare, Reddit, Pinterest, Tumblr

mayganMegan Murphy (@mayganmurfee)
Areas of Expertise: Twitter, Tumblr, Pinterest, Hootsuite
Megan is a Digital Marketing Specialist and curator over at I Heart Classics.

@SswalkerSerbino Sandifer-Walker (@Sswalker)
Area of Expertise: LinkedIn, Twitter
Serbino is a multimedia journalism professor creating innovative ways to tell under told stories with social media. Her team, reports all across Houston and Southeast Texas.

@VasecklerValerie Seckler (@Vaseckler)
Areas of Expertise: Twitter, Foursquare
Can Also Advise: Google Profiles, Tumblr, Facebook
Journalist Valerie Seckler, who blogs at Secklerism, brings a writer’s sensibility to her entertaining and informative updates on Foursquare and Twitter.

Karen M. Sieminski (@KMSieminski)
Area of Expertise: Twitter, Facebook Pages
Can Also Advise:  Instagram, Facebook, HootSuite, LinkedIn
Karen, is  social media, marketing – Digital Stylist – and strategy freelancer. Her 11 years experience in cause and nonprofit sector will help you add a bit of flair to making a difference; as well, strategically succeed! 

ESills 2011 headshot 73 x 73Eugenie Sills (@esills)
Area of Expertise: Facebook, Twitter, Linkedin
Eugenie Sills is an award-winning editor, publisher and entrepreneur. As principal of TWT Media, she helps clients get savvy about social media with goal-oriented strategy, content and analytics.

@marnysmithMarny Smith (@marnysmith)
Area of Expertise: LinkedIn, Twitter
Marny is the Customer Support Manager at ChallengePost and the Community Manager for NY Creative Interns.

@geraldtangGerald Tang (@geraldtang)
Area of Expertise: LinkedIn, Facebook, Twitter, Google Applications (Form, Docs, Google+, Site, etc.), About.Me
Gerald Tang is a passionate career counselor and a technology enthusiast with a strong interest in helping people by utilizing technology and social media to create a comprehensive online present.

roniweissRoni Weiss @roniweiss
Area of Expertise: Facebook, Foursquare, Twitter
Roni Weiss is the Owner and Founder of RW Social, a social media consulting and management company. He is organizing the inaugural New York Travel Festival, a consumer travel event, and is a cofounder of Destination Accelerator, which focuses on travel industry education and networking.

@traveloggedLiz Borod Wright (@Travelogged)
Areas of Expertise: Twitter, Facebook, StumbleUpon, LinkedIn, Tumblr, Pinterest
Forced to publicize her blog,, without an advertising budget, Liz became passionate about social media as a way to build her brand and grow her audience. She is a faculty adjunct for social media at the J-school’s continuing education program.

@DigitalWomanNelly Yusupova (@DigitalWoman)
Area of Expertise: Facebook, Foursquare, Twitter, Gmail, WordPress
Nelly, a web technology consultant, is the CTO of Webgrrls International.

@carlazanoniCarla Zanoni (@carlazanoni)
Area of Expertise: Twitter and Facebook
Can Also Advise: HootSuite
Carla is a journalist and the social media editor at the hyperlocal news reporting site

The Social Media Doctors are being coordinated by Liz Borod Wright. If you have any questions or would like to volunteer your services, please email her at Lizborod [at] gmail.


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